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Awake People


Shel Kimen


Shel Kimen, Founder and Captain

For over 15 years, Shel has been helping brands and organizations find new ways to learn about and engage  people and culture. She has a keen focus on digital (social, web, mobile)  as a means to connect people to ideas and services that hopefully add  real value to their lives. She has worked across many industries and verticals, in many roles, creating campaigns, products, services, and  enterprise applications. She’s also had a number of internal and  operational roles developing strategic tools for social listening, community learning, digital ethnography, and process innovation. Most recently she served as Senior Vice President, Digital Strategy for Saatchi & Saatchi.

Her newest venture, Awake, is focused on building sustainable, profitable businesses through community development. Here’s a link to our current project, The Detroit Hotel Project.

Shel loves  music, sailing, thought experiments, life experiments, and kale.

Some past clients and collaborators:  Saatchi & Saatchi, Razorfish, The New York Times, Reuters, The Financial Times, Nike, JC Penney, General Mills, I Love NY, Procter & Gamble, IAVA.org, Design for Social Innovation, Pfizer, KPMG, Togethercounts.com